Denmark is an ideal test market in Europe for high-tech companies wanting to perfect their new products, research and development (R&D) efforts, technology implementations and business models.

Excellent framework conditions

According to US Commercial Service, Denmark is the perfect test market:

“The Danish market is, in many ways, a perfect test market. It is relatively small, and all corners of Denmark can be reached within four hours from Copenhagen. The population is very homogeneous, and the Danes are receptive to new products and features. The purchasing power among consumers is substantial, and the demand for quality and design is equally high.”

Why use Denmark as your test market in Europe?

• Danish consumers are the world’s fastest to adopt new products and technologies, according to various surveys
• Denmark is one of the most advanced information societies in the world with some of the most innovative, motivated and critical consumers
• In a fast-adopting market like Denmark, companies have more time to improve and adjust their product or technology before entering the European mass market
• Products proven successful in Denmark will more than likely find good opportunities in the rest of Europe
• The Danes are open towards changes and risks, they are independent and well-educated, and frequent users of new media

How can we help you?

• Identifying sites matching your needs
• Cost analysis for setting up, labour costs and office rents
• Detailed information on infrastructure, building restrictions and taxation
• Connect you with the best business partners and local networks

Read more

• Establishing a business in Denmark
• The world's best test market for ICT