Competitive through Danish Design  

Studies from Denmark and abroad indicate that businesses that make use of design do better than those who do not – in terms of both earnings and exports.

The more integrated design is in the development and innovation processes of the business, the greater is the impact on gross profit growth and export capability.

International companies like Microsoft, Broadcom and Cisco have already established design centres in Denmark. The incentives are numerous:

  • Integrating design into products has a documented economic effect and creates value for people
  • The holistic approach enables Danish designers to make the design process an innovative power in itself
  • The innovative design process uncovers new business opportunities, alternative products and services

Danish Design – beyond aesthetics

Denmark is a design society with design penetrating most spheres of life, from world-class uniquely designed products and buildings, over sustainable city planning to integrated innovative clusters. This makes Denmark the perfect hub for companies seeking to add value to their products or services by tapping into a world class talent pool of designers and a society defined by design.

Ambitious Danish design policy

Denmark was one of the first countries to adopt a design policy focusing on Denmark as a creative hub, and the creative sector is increasingly seen as a vital part of the Danish competitiveness.

More information on the Danish design cluster:


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Søren Birkelund Pedersen

Søren Birkelund Pedersen

+45 5143 9675

sorped@um.dk

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