Innovation and Testing  

Design methods offer a unique approach to problem solving and are increasingly seen as an innovation tool.

Staying competitive means always being at the forefront with the user’s needs. Today, consumers demand design solutions that add more than just aesthetics to a product and focus on areas such as innovative functionality or sustainability.

Denmark is an un-hierarchical Danish society with a strong tradition for interdisciplinary collaborations. Together with the fact that Danes are also early adapters when it comes to new technology and solutions, this makes Denmark the ideal test-market for new products and solutions.

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Søren Birkelund Pedersen

Søren Birkelund Pedersen

+45 5143 9675

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