Telia to invest massively in Denmark  

2002.01.18
Telia ready to invest several billion kroner in Denmark to gain greater share of mobile market

Danish financial daily newspaper Børsen reports that Telia is ready to invest several billion kroner in Denmark despite posting a loss last year on its Danish operation. Terje Christoffersen, who has been posted from Norway to Denmark as Telia's temporary director here, is quoted as saying that more customers are needed for Telia to gain critical mass. Telia's planned investment aims to win customers from the competition and reduce churn, with the objective of breaking even on a monthly basis within a year or two.

Børsen reports that the bulk of Telia's investment will be used to extend the mobile net, which at present only covers urban areas, to cover virtually the whole country. And while the three major competitors – TDC, Sonofon and Orange – have abandoned the discounted mobile phone approach, Telia considers this to be the only proven way to affect market share. In Q3 2001 Telia had 350,000 mobile customers in Denmark. The company says it needs to raise this figure to around 500,000 to make the business worthwhile.

Denmark has the world's 7th highest penetration of mobile phones.

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