Today telecompany 3 becomes the first in Denmark to launch 3G telephony, ahead of TDC, Telia and Orange. 3 has only one 3G telephone to offer at the moment – Motorola's model A920 – but the company is varying its offer in another way by adroitly linking the price of the phone to the choice of subscription. The more expensive the subscription, the cheaper the phone becomes. 3 are offering three different levels of subscription package.
The launch puts 3 a step ahead of its three competitors who also hold 3G licences in Denmark. With 3G telephony, IT-hungry Danes will have high speed mobile access to news broadcasts, sports coverage, share prices, film clips, weather forecasts, video messages, MMS, SMS and a raft of entertainment services. 3G terminals can also be used for making good old-fashioned phone calls of course.
In Sweden, where 3 has a sister company, the 3G telephone supplier is Japan's NEC. 3 is owned by industrial group Hutchison Whampoa (60%) and the Swedish Wallenberg family’s investment company Investor AB (40%). Danish 3 is a member of the international 3 group which is already on air with 3G telephony in Sweden, UK, Italy, Austria, Australia and Hong Kong.