Digital Danes surf 'n shop with increasing frequency  

A new report reveals that 20% of Danes who used the internet last month also purchased or ordered over the net

A new report from the Ministry of Science, Technology and Innovation and Statistics Denmark on Danes and the information society, shows that one in five Danes who have used the internet in the last month have also purchased or ordered products over the net. In Q2 this year Danes made nearly 2 million Dankort transactions (Dankort is the Danish payment card) over the net, a more than a twofold increase compared with Q2 in 2002. To put the figure in perspective, the entire population of Denmark is a little over 5 million.


The analysis estimates that total sales via the net amounted to DKK 25 billion (USD 3.9 billion) in 2002, a twofold increase compared with 2001. The numbers are however subject to a considerable statistical uncertainty. It also appears from the report that 70% of Danes now have access to the internet from home, and in the case of families with children it is 84%. The news is reported by financial newspaper Børsen.

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