Samsung sets up sales office in Denmark as part of European sales drive  

Samsung has plans to become the world's No.2 supplier of mobile phones as it prepares a pan-European sales offensive

S.Korea's Samsung is setting up a Danish sales office as part of preparations for a sales offensive across the whole of Europe. Samsung is currently the 3rd largest supplier of mobile telephones worldwide after Nokia and Motorola, and has aspirations to become the 2nd largest. In Denmark Samsung is initially aiming to occupy the No.3 slot.


Samsung has already made agreements with TDC and Sonofon to launch new Samsung mobile phones in their shops. According to Samsung director Juha Park, three MMS (Multimedia Messaging Service) mobile phones will be launched in October with two more following in November. Samsung is a giant concern with 180,000 employees, responsible for 23% of S.Korea’s total business turnover. Mobile phones represent only one of several business areas, and Samsung has a turnover of approx. DKK 70 billion (USD 10.3 billion) worldwide. The news is reported by the professional journal Ingeniøren (The Engineer) online.

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