Danish AM3D achieves global breakthrough within 3D sound technology  

AM3D, majority-owned by Nordjyske Holding, has been chosen to supply 3D-sound for the largest military project in worldhistory – the Joint Strike Fighter.
In cooperation with Terma, AM3D is to deliver 3D-sound to Lockheed Martin, who is producing the Joint Strike Fighter. AM3D has global patent on its 3D-technology and the contract to deliver technology to the prestigious project will be a door-opener for a wide range of possibilities.
“It is a seal of approval, which will be of decisive importance for further orders”, says managing director Sven Vestergaard, AM3D.
The company has thus been contacted by NASA, who is interested in cooperating with the Danish company. However, there are further perspectives in 3D-sound beyond the military field.
“It is somewhat of a coincidence that the largest order originates from the military field. We expect to close several equally important deals by the end of this year”, says Vestergaard.
Presently, AM3D has great expectations for the mobile phone market, where 3D-sound is expected to become a fixed component.
“We have started negotiations concerning cooperation with some of the largest producers of both mobile phones and computer sound cards”, explains Vestergaard.
“The mobile phone market is the next big opportunity for us”, says the managing director.
AM3D has worked almost ten years on developing the 3D-sound technology and creating the breakthrough, which now has become a reality. The technology is based on year-long research from Aalborg University, where professor Henrik Møller in cooperation with a range of scientists has mapped the human perception of sound. This knowledge has now created the software, which renders three-dimensional sound experience.
Based on news reported in Børsen 05.04.2004

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