Dell Denmark plans to employ 90 more people in Copenhagen  

2004.08.18
IT manufacturer Dell is growing rapidly in Denmark and plans to employ 90 more people of whom 25 have already been appointed

IT manufacturer Dell is growing rapidly in Denmark and plans to employ 90 more people in Copenhagen before Christmas. Last week, Dell Denmark revealed a record result for 2003 with profits of DKK 20 mn (USD 3.2 mn) compared to DKK 4 mn (USD 640,000) the previous year. Total revenues amounted to DKK 1.2 bn (USD 192 mn). Dell has already employed 25 of the 90 new staff members. By the end of 2004, the total number of staff is expected to be 450 people.

 

Dell's progress comes after a restructuring in 2003. Canadian born Guy Auger, managing director of Dell Denmark says the Nordic level was removed from the organisation and consequently Dell Denmark now fits better to the Danish market. Guy Auger sees large growth opportunities in the Danish public sector where a lot of reforms are currently taking place. Dell is reportedly number one in the public sector worldwide. The news is reported by Computerworld online.

 

In 2003 when Dell Computers decided to relocate its North European contact centre, Invest in Denmark supplied the company with a customised benchmark analysis where a number of North European cities were considered. Dell realised that they needed a regional Nordic contact centre, and Copenhagen was chosen as the location for the company's Nordic headquarters.

 

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