Microsoft announces plan to expand its share of the Danish server market  

2004.09.15
Microsoft aims to increase its sales of servers in Denmark by 25% involving investment in training of sales partners

Microsoft is initiating a giant offensive to expand its share of the server market, and in Denmark the objective is multimillion sales growth. Eric Rudder, head of Microsoft's server and tools division who visited Denmark last week says, "Denmark leads the way regarding the spread of our mid-market products, penetration of new IT among the population and the use of licensed software instead of pirate copies. We also have very successful dealers in terms of Microsoft Business Solutions partners, and we want to exploit all that to sell more of Microsoft's traditional server products – especially for SMEs".

 

In addition to an increased marketing budget, Microsoft will invest in training sales partners, and branding server products under one name. Erik Kaae, head of the Danish server division says he is expecting 25% sales growth in 2004. The news is reported by financial newspaper Børsen online.

 

Microsoft has a natural edge in Denmark, since it was the home ground of Navision, one of a small number of companies Microsoft acquired to create the Microsoft Business Solutions Unit, along with the purchases of Great Plains Software and Solomon. Microsoft acquired Navision in 2002 for USD 1.76 billion (approx. DKK 11 billion), the second most expensive acquisition in its history up to that time.

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