Oticon wins Product Prize 2004 for intelligent hearing aid  

2004.09.30
The Confederation of Danish Industries has awarded its Product Prize 2004 to hearing aid manufacturer Oticon for the product Oticon Syncro

The Confederation of Danish Industries has awarded its Product Prize 2004 to hearing aid manufacturer Oticon, a business unit of the William Demant Holding Group, for the product, Oticon Syncro. The winner was chosen from 23 outstanding products of which five were nominated for the prize. Syncro is Oticon's first hearing aid with artificial intelligence. Thousands of times every second, the hearing aid checks the acoustic surroundings, and by means of the collected data it adjusts the properties for the benefit of its user.

 

William Demant Holding Group headquartered in Copenhagen develops, manufactures and sells products and equipment designed to aid the hearing and communication of individuals. The Group focuses on three business areas: hearing aids, diagnostic instruments and personal communication.

 

Three of the world's six largest hearing aid companies are located in Denmark, William Demant, GN Resound and Widex, according to a recent analysis from Enskilda Securities. Denmark has increased its world market share in the hearing aid industry from 29% in 1999 to 45% in 2003. Niels Granholm-Leth, industry expert at Enskilda Securites, says that prospects for Danish manufacturers increasing their market share in the coming years are good. The news is reported by Berlingske Tidende and on William Demant's website.

 

Link > William Demant Holding Group 

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