Sales of computer games in Denmark up by 20% in 2004  

2004.12.27
New figures from the Multi Media Association show that sales of computer games in Denmark increased by 20% in 2004 compared to 2003

New figures from the Multi Media Association show that sales of computer games in Denmark increased by 20% in 2004 compared to the year before. In total 4.4 million copies were sold corresponding to revenues of about DKK 1.2 bn (USD 216 mn). Peter Weile, chairman of the Multi Media Association says that family games and games for adults have especially lifted sales over the Christmas shopping period.

 

The average age of computer game players has risen in recent years – in Europe the average computer game player is 23 and in the US 29. Figures from Entertainment Software Association show that 39% of computer game players are women who are especially interested in games such as Sims 2 and Backpacker. The news is reported by daily national newspaper Jyllands-Posten.

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