Telecompany 3 plans to open 40 mobile phone shops  

The shops are planned to be opened across Denmark by the end of 2005 to give customers easier access to the company and its products

Telecompany 3 plans to open 40 mobile phone shops across Denmark by the end of 2005. The aim is to give customers easier and more direct access to the company and its products. In addition to opening new shops, 3 also plans to extend its network of dealers from 150 to 250. Hans Andersen, head of 3's shops, says that 3 also wants to show that it is on the Danish market to stay.


In the last couple of years 3 has invested 1.7 billion (USD 272 million) to establish itself in Denmark. It was the first telecompany in Denmark to launch 3G telephony, ahead of TDC, Telia and Orange. 3G telephony gives high speed mobile access to news broadcasts, sports coverage, share prices, film clips, weather forecasts, video messages, MMS, SMS and a raft of entertainment services. 3G terminals can also be used for making conventional phone calls. The news is reported by national broadsheet Berlingske Tidende and Politiken.


3 is owned by industrial group Hutchison Whampoa (60%) and the Swedish Wallenberg family’s investment company Investor AB (40%). In Denmark 3 is headquartered in Copenhagen and employs 220 people. Danish 3 is a member of the international 3 group which is operating in seven countries in addition to Denmark.


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