Traceworks sells its product StatLynx to major US based companies  

2004.02.06
The fledgling Danish IT company has sold its internet traffic tracking product to large US companies such as Lane Bryant

The neophyte Danish IT company Traceworks has sold its product StatLynx to several large US based companies which use internet advertising, including Lane Bryant. StatLynx is a hosting product for measuring the effect of advertising on the internet. StatLynx users can differentiate between all types of traffic to their site and see exactly when, where and how visitors reached it and at what point they became customers or performed business transactions.

 

Traceworks is now employing more people due to the growing interest in StatLynx, particularly from the US. Copenhagen based Traceworks was founded in 2002 with seed capital from Technological Innovation. The news is reported by Computerworld online.

 

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