US internet company sets up shop in Copenhagen  

2004.05.13
Yahoo! owned Overture Services opens office in Copenhagen

Yahoo! owned internet search engine Overture Services has opened an office in the Danish capital Copenhagen as a continuation of its European expansion strategy. In 2003 Overture Services opened offices in Holland, Spain, Austria and Switzerland, and a further office in Sweden earlier this year.

 

Overture Services, founded in 1997 and headquartered in California, specialises in search engine marketing and helps companies to boost their visibility on internet search lists. Its focus in Denmark will be to promote search word marketing via the internet. More than a third of English online advertising billings comes from search words, and Overture Services is seeking to duplicate the trend in the Nordic region. The news was reported by IPAWorld.

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