Microsoft plans to establish a new Danish taskforce, Microsoft Mobility Unit, initially with 20 software developers who will be based at Microsoft's development division in Vedbæk north of Copenhagen. The Microsoft Mobility Unit will be set up to focus on making financial and other business programmes available to people who are on the move such as sales staff.
Bjarne Schøn, who heads the initiative on mobile business systems at Microsoft comments: "The market for mobile business systems is in progress and has been so for a long time, but has not gained enough momentum. We can see that the technology is in place, and that solutions can be built, so we are expecting a lot from the future, and are pleased that Steve Balmer has approved our business plan".
At a conference last week on sales process optimisation, Microsoft revealed the plan for the new taskforce, and also presented the first specific pilot project related to the new initiative. This project has been developed for the Danish snack manufacturer Kims. 70 sales staff from Kims have been equipped with a mobile sales unit giving them access to Kim's ERP system. Microsoft has developed the system, Mobile Sales Assistant, in collaboration with a number of Danish companies including TDC, Tectura and Handstep. The news was reported by financial daily newspaper Børsen.
In 2002, Microsoft acquired the Danish company Navision based in Vedbæk north of Copenhagen for USD 1.76 billion (approx. DKK 11 billion), the second most expensive acquisition in Microsoft's history up to that time. The Microsoft Vedbæk facility is the company's largest development centre outside its Seattle HQ.