New Saxotech software takes up ad battle with online search engines  

2005.04.21
Saxotech, a Danish software development and systems implementations company exclusively serving the publishing industry, has expanded its software to include advertising on the internet

Saxotech, a Danish software development and systems implementations company exclusively serving the publishing industry, has expanded its software to include advertising on the internet. The new functions will enable Saxotech's customers to take up the battle with companies such as Google and Yahoo on the rapidly growing online market for advertising.

Anders Christiansen, managing director of Saxotech, says the company has traditionally worked with editorial systems for print and online, but will now also cover the advertising area: "There is great progress in online activities, in the US in particular, and we are very well positioned there with our new system Publicus", he adds. The software can help newspapers, for example, to overcome the advertisement threat from search engines which currently are gaining momentum on paid search.

Saxotech was founded in 1993 and is headquartered in Aalborg, northern Jutland. In 2004, the company increased revenues by 31% to DKK 85.5 mn (USD 14.5 mn) , and forecasts sales in 2005 to exceed DKK 100 mn (USD 17 mn). Customers include The Washington Times, the American Chemical Society and www.aspen.com.

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