Successful Microsoft project in Denmark to be rolled out worldwide  

2005.07.26
A Danish pilot project for small and medium sized Microsoft partner companies carried out by Microsoft Denmark has been so successful that the model now will be rolled out to Microsoft partners all over the world

A Danish pilot project for small and medium sized Microsoft partner companies carried out by Microsoft Denmark has been so successful that the model now will be rolled out to Microsoft partners all over the world. Torben Høiberg and Michael Groser, who respectively own the Danish IT enterprises, FLC and NSI, recently presented the results from their participation in the project at Microsoft's global partner conference in the US. FLC, based in Aarhus, increased its sales of MS programmes by 191% in four months as a result of the project.

The Danish project comprised 560 SMEs of Microsoft's 1,500 Danish partner companies. They received product and sales training, and were able to use Microsoft's marketing capacities for their customers. As a result about 50% of the participating companies have increased their revenues by 25% on software and 30% on IT service since September 2004. In addition 25% have increased the number of staff as a result of the extra sales.

Future sales growth for Microsoft and other large IT companies such as IBM and Oracle are focused on SMEs. Analysis agency Gartner estimates the global IT market for SMEs to be worth USD 400 bn. The news is reported by national daily newspaper Jyllands-Posten.

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