Denmark's Dangaard Telecom has entered an alliance with three of the world's largest players on the mobile phone market, Dubai based Axiom Telecom, and US companies Brightstar Corp. and RadioShack Corporation, creating the world's largest distributor of mobile phones, Braxda Telecom.
Dangaard Telecom is Europe's largest distributor of mobile phones, Axiom Telecom is the largest distributor in the Middle East, Brightstar is the largest suppliers of mobile phones in North and South America, while RadioShack Corporation is one of USA's largest consumer electronics chains.
Braxda Telecom is equally owned by the four founding companies, which collectively serve 52 countries and have 70,000 points of sale worldwide. In a press release, Braxda Telecom says: "The organisation was founded to assist manufacturers, retailers and operators in accelerating products to market. Additionally, members seek to share best practices to increase operational efficiencies and will investigate the feasibility of entering new markets in the future."
The alliance between Dangaard Telecom and the three other distributors has been under way for 18 months. Michael Koehn Milland, COO of Dangaard Telecom, will be on the Board of Directors of Braxda Telecom. The news was reported by financial daily newspaper Børsen and in a press release on Dangaard Telecom's website.
Link > Dangaard Telecom
Link > Braxda Telecom