Internet shopping is booming in Denmark  

New figures from PBS show that e-trade volumes in Denmark have doubled in the last two years

Despite predictions that e-trade would plateau in Denmark, quite the opposite has happened, according to figures released by the Danish payment system PBS. A total of 6.3 million internet transactions were recorded in Q2 2006, a 30% rise on the same quarter in 2005 and double the volume recorded in 2004.

Danish Commerce & Services, an employer and trade interest organisation for commercial and knowledge-based service enterprises in Denmark, is happy to see the rise in internet shopping. Chief consultant Gorm Johansen comments: "The figures show that consumers have put their previous doubts and insecurities behind them and have really taken to it. We can also see that internet shopping is moving into new areas and broadening its reach."

This trend is opening up new opportunities for trade and service companies to develop and expand their businesses. "A few years ago, people only bought books, CDs and holidays via the internet. Today there are masses of people buying DIY materials for kitchens, bathrooms and all kinds of home improvements," says Gorm Johansen. The news was reported by ComOn.

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