New survey reveals scale of mobile phone use in Denmark  

2006.04.19
A new survey carried out by Wilke for the National IT and Telecom Agency provides an up to date and revealing snapshot of mobile telephone use in Denmark

A new survey carried out by Wilke for the National IT and Telecom Agency provides an up to date and revealing snapshot of mobile telephone use in Denmark. 82% of Danes now have a mobile phone, corresponding to 4.4 m out of a total population of 5.4 m people. In the 15-29 year age group, virtually everyone now has a mobile phone in their pocket. Among senior citizens, mobile phone ownership is predictably lower, but even so, no less than 40% of those aged 70 and over are fully equipped to communicate on the move.

Texting via SMS is now an integral part of life for the vast majority of mobile phone users in Denmark. 87% use their mobiles to send an average 1150 text messages per user every six months, corresponding to 6 or 7 SMS messages per day. Multimedia messages known as MMS, which can include images and audio as well as text, are used by 24% of mobile phone owners who send an average of 11 MMS messages every six months.

Around half a million Danes (12% of the population) now use their mobile phones for internet access, but only 2% currently use them for video telephony, via the 3G mobile technology that allows callers to both see and hear the person they are phoning. The Wilke survey was based on interviews with 1000 Danes. The news is reported by national daily newspaper Berlingske Tidende.

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