Denmark's Bang & Olufsen (B&O), a world leading manufacturer of high-end audio and video equipment, and South Korea's Samsung Electronics, have jointly developed a music mobile phone, Serenata, which will be launched on the European market in November. The retail price has not yet been determined, but Tino Pedersen, information manager at B&O says that the company has set the ex-factory price at EUR 1,035 (USD 1,460) + VAT.
Geesung Choi, president of the telecommunications network business in Samsung Electronics, says: "Since we started our first collaboration with Bang & Olufsen, our belief has been confirmed that both companies share a passion for innovation and consumer-focused technology. Serenata is another example of new ways to think of the mobile phone."
The technical specifications of Serenata are predictably impressive from both the music playing and mobile telephony perspectives. The device has enough memory to store 1,000 MP3 tracks and 1,000 contacts in its phone book.
B&O was founded in 1925 and is headquartered in Struer, Jutland. The company manufactures a wide range of sophisticated consumer goods including televisions, music systems, loudspeakers, telephones and multimedia products. B&O employs more than 2,400 people and its products are sold in more than 100 countries worldwide. The news was reported by Computerworld and in a B&O press release.