Blip Systems gains investment from LD Equity 3 to accelerate its growth  

2007.06.01
Blip Systems, a north Jutland based company specialising in marketing via mobile phones, has gained a DKK 25-35 m investment from LD Equity 3
Blip Systems, a north Jutland based company specialising in marketing via mobile phones, has gained a DKK 25-35 m (USD 4.5-6.3 m) investment from LD Equity 3, an investment fund of the Employees Capital Pension Fund in Denmark. Peter Knudsen, managing director of Blip Systems says: "This means we can accelerate our growth, and it is also a strong signal to send to both existing and potential partners that we have got a solid investor like LD Equity to join us." Blip Systems will also increase its number of staff.
 
Jan Hove Sørensen, partner at LD Equity comments: "Blip Systems has already progressed a long way based on a good organisation, and with further development, especially regarding sales, we expect to see strong growth. Blip Systems is operating in a very interesting market with enormous potential. With the right approach and patience, we are convinced that Blip can further advance its leading position. "
 
Blip Systems was established in 2003 as a spin-off from Ericsson. The company's main product is a result of several years development of a unique Bluetooth-based network which enables wireless two-way communication with mobile phones. This platform has been further progressed into Blip Zones, a product sold worldwide. Customers include Universal Studios, Sundance Film and Manchester Airport.
The news was reported by regional daily newspaper Nordjyske and in a press release from LD Equity.
 
Link > Blip Systems 

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