British online polling and research group YouGov has certainly gone acquisition-happy of late. Having swooped on German marketing research group Psychonomics last month, YouGov has now increased its stake in US polling group Polymetrix from 32% to 100% and acquired the Danish online market research firm Zapera. YouGov has reportedly paid between DKK 80 m (USD 14.8 m) and DKK 120 million (USD 22.3 m) to gain total control of Zapera from its founders and two venture capital firms, NorthCap and Slottsbacken.
Zapera will continue its operations in the Nordic/Baltic area under the name YouGovZapera. CEO of YouGov Nadhim Zahawi described Zapera as “the jewel of the Nordic region” and commented that the acquisition cements YouGov's position as the leaders in online research in Europe.
Zapera MD Lars Lund-Nielsen is in no doubt that the company will create value for its new owners. He commented: "There are a number of things we can do because of the high level of internet penetration and advanced technology in the Nordic region, that they [YouGov] will like. We also have some products and industry sectors that YouGov is not yet in."
Established in 2000, Zapera [from the Latin verb 'sapere' meaning 'to know' – Ed.] is the leading internet-based market research agency in the Nordic region and currently has offices in Denmark, Finland, Norway and Sweden. The company employs 70 staff and today serves more than 400 clients in the Nordic countries, having experienced annual growth rates of 40% over the last five years.
Similarly founded in 2000, YouGov is a market research agency pioneering the use of the internet and IT to collect high quality data for market research and public consultation. The company has a panel of 1,200,000 registered respondents in the UK, USA and Middle East.
The news was reported by Computerworld and on Zapera's website.