D-Link is the world's first supplier of networking equipment to introduce a range of energy saving and environmentally friendly products. And the country manager for D-Link's Danish operation, Jesper Dauw, has had a big hand in its development, writes national daily newspaper Jyllands-Posten. After several years of campaigning effort by Dauw to convince his bosses in Taiwan of the benefits of green technology, D-Link has now launched its "Green Ethernet" switch series.
"It benefits both the environment and our customers," says Jesper Dauw who adds, "We have seen increasing interest for environmentally friendly products, particularly from consumers in the Nordic region, and our new series is a clear result of that interest."
Jesper Dauw sees great potential for green network technology across the spectrum of business and home use, as public awareness and legislative action worldwide have created demands for improvements in energy efficiency for networking equipment. "In the US alone, 1.5% of total energy consumption is used for powering IT equipment," he comments.
D-Link's Green Ethernet network products have special power-saving features that detect link status and cable length and adjust power usage accordingly. A port connected to a 20 metre cable only uses as much power as it needs, instead of using full power, which is only needed for 100 metre cables. The company calculates that in standard workday scenarios where PCs are connected to a switch using 20 metre cables, D-Link's Green Ethernet can save up to 44% power used for each system.
D-Link is Europe's largest network equipment producer and has global revenues of over USD 1 bn annually. The company employs 18,000 people worldwide and is represented in over 100 countries.