Denmark's IO Interactive has launched its new computer game Kane & Lynch on the US market and next week it will also be launched in Scandinavia. The game will be available on all major platforms including PS3, XBOX 360 and Windows. IO Interactive has invested at least DKK 120 m (USD 22.8 m) in developing the game, which has taken four years to complete, while IO Interactive's parent company Britain's Eidos will spend USD 15 m on marketing.
IO Interactive is known for its Hitman series, which has generated sales of more than seven million copies worldwide. Like the previous games, Kane & Lynch is based on the company's own idea, and not on a book, film or other existing story. Amanda Cuthbert, brand manager of Eidos says:
"The game very much resembles a classic action film with a good deal of tactics, so we hope this time that we can expand our target group, which is typically men aged 18 and above."
The film rights to Kane & Lynch have already been sold to the Lionsgate production company. Hitman has also been adapted for the screen and has its premiere on 30 November.
IO Interactive is based in Copenhagen and develops advanced computer games for the global market. In 2004, Eidos, one of the world's leading publishers and developers of entertainment software, acquired IO Interactive for DKK 250 m (USD 42.5 m). The news was reported by Computerworld.