Memira, the Nordic region's largest supplier of corrective eye laser surgery, is setting a course for growth in Denmark. The firm has just opened a DKK 10 m (USD 1.9 m) clinic in Aalborg, northern Jutland, and aims to triple its number of clinics in Denmark in the next couple of years. During this summer, Memira gained a new investor, Investor Growth Capital, a venture fund which forms part of Investor AB, the Nordic region's largest industrial holding company.
Petter Hagfors, group managing director of Memira Holding and director of its business activities in Denmark, says: "It costs money to set a course for growth. But with the capital fund, the foundation is there for growth both in and outside the Nordic region."
"The competitive situation in Norway is quite tough, while it is not so tough in Denmark. The Danish market is quite young. The approx. 5,000 Danes who have surgery annually are less than 0.5% of the 1.5 million Danes who constitute the potential market." says Hagfors.
Memira is a merger between the former Norsk Synskirurgi, Opticare and Dansk Synskirurgi. As of 1 October, the firm has 24 clinics in total: 10 in Sweden, 10 in Norway and 4 in Denmark. The news was reported by financial daily newspaper Børsen.