Nordic Venture Partners invests DKK 30 m in TraceWorks  

2007.05.24
Nordic Venture Partners invests in Danish marketing management software firm TraceWorks to accelerate its development
TraceWorks, a Danish firm that specialises in marketing management software for advertisers, has received a DKK 30 m (USD 5.4 m) private equity investment from Nordic Venture Partners, a leading European venture capital firm.
 
The investment will enable TraceWorks to accelerate its R&D capabilities, improve support of its international partners and clients locally, and more rapidly reach international markets. Over the past four years TraceWorks has grown by 125%, with more than three quarters of that growth generated in Germany, UK and the rest of Scandinavia.
 
Henrik Albertsen, Managing Partner at Nordic Venture Partners, comments: "The company's growth rate over the last 5 years has been exceptional, and I am sure that TraceWorks can become the next Salesforce.com success."
 
The news was reported by Erhvervsbladet.

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