William Demant to launch groundbreaking wireless hearing aid  

2007.03.12
The news of a novel wireless hearing aid technology from Denmark's William Demant Holding was music to investors' ears and rocketed the company's share price Thursday
The news of a novel wireless hearing aid technology from Denmark's William Demant Holding was music to investors' ears and rocketed the company's share price Thursday. William Demant, a leading international company specialising in hearing aids, audiometric equipment, and personal communication, released the news together with its 2006 annual report, which showed a 12% increase in revenues to DKK 5.1 bn (USD 918 m), the best ever result.
 
William Demant writes in the report that it expects "corporate growth in 2007 to be mainly driven by Oticon Delta and a groundbreaking, new high-end product concept". This is based on RISE, reportedly the world's first wireless, technological architecture designed specifically for hearing aids. William Demant plans to launch the new product in Q2 this year.
 
Rune Møller, head of Jyske Bank's share analysis says: "They [William Demant] have chosen to announce a new technology which solves a problem the hearing aid industry has battled with for many years. It will be difficult to outstrip Phonak in terms of revenues since it is twice as big, but it will help them to take market share from their competitors."
 
Niels Jacobsen, managing director of William Demant says: "We are coming with a technology which ensures what you can call genuine stereophonic access to sound. It can help decide directions and assess distance." The technology also ensures connection between the hearing aid and wireless units. The news was reported by financial daily newspaper Børsen.
 
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