Denmark's iMotions - Emotion Technology A/S, a fledgling high-tech company specialising in development and production of emotion-sensitive software tools, has won this year’s Entrepreneurship Award from the American Chamber of Commerce (AmCham) in Denmark. The news is reported on AmCham's website.
iMotions has developed Emotion Tool, a software that can measure human emotional response to visual stimuli such as print ads, direct marketing material, and brochures. The software, which also measures visual attention, uses data from a standard eye tracking monitor. iMotions' technology is also reported to have possible applications in security and driver safety.
The annual award of AmCham in Denmark is given to a company in recognition of innovation and entrepreneurship in creating significant results for the company and the international business community. The award also highlights the significance of the Danish-American trade relationship, currently estimated at more than DKK 134 bn (USD 25.5 bn) annually.
iMotions was founded in February 2005 and is based in central Copenhagen. The company currently employs 50 people in technology development in Denmark, software development in Hyderabad, India, and sales in Denmark and the US.
As previously reported on this website, iMotions recently closed a financing round that raised DKK 16 m (USD 3 m), part of which will be used to open another office in the US. Peter Hartzbech, managing director and co-founder of iMotions, has indicated that the company is looking at Chicago, where many of its customers are located.