Cisco capitalises on Denmark's rapid uptake of new technology  

2008.02.06
Cisco Systems has high hopes of the Danish market taking to its new videoconferencing system TelePresence
As a test market for trying out new products and technologies, Denmark has a lot to recommend it. It is a compact, well-organised country with a homogeneous society model. And - much to the joy of marketers - Denmark has an unceasing fascination with all things new.
 
One company which is well aware of Denmark's value as a technology test bed is Cisco. It is particularly relevant right now, since after years of development work Cisco is launching its new videoconference system TelePresence. The company Cisco has chosen as its sole Nordic system integrator for TelePresence is the Danish company NetDesign, which is owned by the main Danish teleoperator TDC.
 
According to financial daily newspaper Børsen, NetDesign quickly involved itself in the project and acquired knowledge of the new system that put it well ahead of the field.
 
In a press release on NetDesign's website, Cisco Systems Denmark's MD Mogens Bransholm comments on the giant concern's high hopes for the Danish market: "[Denmark] is known as a country that is quick to accept new technology and new concepts. We have seen this with the spread of IP telephony, broadband and mobile telephony. We also expect that Danish companies and organisations will take positively to Cisco TelePresence."
 
Cisco TelePresence is a concept that goes beyond videoconferencing in the traditional sense of the word. It is a virtual meeting experience that merges meeting rooms across geographical divides and presents participants in their natural size, using high quality video/audio systems in combination with the IT network.

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