Danish internet purchasing continues to power ahead  

First quarter statistics show that the number of internet purchase transactions is up 22% on the same quarter last year
Statistics for Q1 2008 from PBS reveal that internet shopping in Denmark continues to grow at a rapid pace in Denmark, writes financial daily newspaper Børsen. The number of transactions was up 22% on the same quarter last year to a total of 9.4 million (the population of Denmark is just over 5.4 million). The Q1 transaction volume has now more than tripled in comparison with four years ago. Popular payment methods include the national payment card Dankort, Mastercard and Visa.
The statistics show that not only the number of transactions, but also the average transaction amount is on the rise.
"Regarding Dankort, the average transaction amount was DKK 561 (USD 118), which means that internet-based revenues for Dankort are around DK 4.5bn (USD 950m) for the first quarter," writes PBS.
The Association for Distance and Internet Trade reckons that internet purchasing in Denmark will reach DKK 30bn (USD 6.3bn) in 2008. Around 83% of Danish citizens access the internet from home, and 7 out of 10 purchase over the internet.

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