Danish internet shoppers break all records  

In H1 2008, Danish internet shoppers spent over DKK 9bn in a total of 20 million transactions
According to a new survey from the Confederation of Danish Industry's trade department, over 50% of Danes expect to increase their internet purchasing in the future. And the trend applies to all age groups in Danish society, reports financial daily newspaper Børsen.
Lars William Hansen, a director at DI, told Børsen: "The survey shows that the majority expect to increase their internet purchasing regardless of whether they are 15 or 50, and pretty well regardless of their income too. There is a massive trend under way, where consumers with very different needs and purchasing habits are moving to digital shopping."
According to figures from national payment system operator PBS, the number of internet purchases in the first half of 2008 broke all records, with 20 million transactions registered, a 23% increase on H1 2007. The average purchase amount was DKK 565 (USD 120), which translates into total internet expenditure in H1 2008 of DKK 9.2bn (USD 1.95bn).

Next step

Explore business cases

Please contact me

How can we help you?

We use cookies to make the website perform optimally. You accept cookies by closing the box or continuing to use the website. Click here to read more about cookies. ×