Fledgling software firm Comapping enters agreement with USA's Mead  

2008.06.30
Fledgling Danish software company Comapping has entered a product development and marketing alliance with USA's Mead Consumer and Office Products
Fledgling Danish software company Comapping has entered a product development and marketing alliance with USA's Mead Consumer and Office Products, a division of Fortune 500 company MeadWestvaco, writes national daily newspaper Berlingske Tidende.
 
Comapping has developed an internet solution that can be used for taking notes and making mind maps for structuring and gaining an overview of information. Mead is now investing a large sum to market Comapping's software under the name MeadMap. Initially the target group is college students, and at a later stage businesses.
 
Chairman of Comapping Ulrik Juul Christensen says: "MeadWestvaco is a Fortune 500 company. When it ventures into something it must generate at least USD 30 million on an annual basis. This is what Comapping will be spearheading."
 
Meadmap will be tested among college students this summer and on the market in August, after which it will be assessed whether the software will be sold exclusively via the internet or additionally through chains such as Wal-Mart. Sales are scheduled to start in spring 2009.
 
"We have aimed to make a classic Danish niche company which supplies technology to a major partner. We are so lucky that they came to us, which naturally gave us a better negotiation position. You could fear to gain only 2%, but we have achieved a very sensible agreement with an extraordinary large royalty, although it is not billions of dollars," says Juul Christensen.
 
Link > Comapping   

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