Internationally acclaimed Haute Couture creator Jørgen Simonsen, who also happens to have been born in Denmark, has become the chief designer and partner in Danish fashion firm Annhagen, writes financial daily newspaper Børsen. Jørgen Simonsen has been the chief designer in major international design companies including Versace and Valentino, and his creations have been exhibited at the Metropolitan Museum of Art in New York.
Annhagen is a rapidly growing brand founded in 2005 by the Danish designer Dianna Opsund Bay. The firm has a unique style mix of underground and exclusive couture with high-quality garments aimed at international customers. About 50% of Annhagen's revenues are being generated in Asia, and Japan in particular has taken a shine to the exclusive Danish fashion brand.
"Annhagen is a name which has had major exposure and has the potential, the will and the opportunity to venture into the world, says Jørgen Simonsen. "I did that myself many years ago and can identify with the next step Annhagen is encountering – to conquer the world. It sounds ambitious, but if you don't think big, you won't achieve anything big."
The company has a plan for its expansion over the next three years. Asia will continue to be one of the main focus areas, but Annhagen also aims to sell its clothes in exclusive stores in major European cities including London, Milan and Paris. Jørgen Simonsen, who has been on the international fashion scene for several years, can help pave the way for the firm.
"I have been so lucky to collaborate with some highly profiled people, who we can greatly benefit from. It is always easier when you have already knocked on a door than to start doing so, and if you even have been invited inside, it might be easier to get agreements in place. I have some contacts that I can bring to the company after 15 years in the profession," says Simonsen.
Vaekstfonden, a state-supported venture capital fund, and four private business angels, jointly invested DKK 8m (USD 1.6 m) in Annhagen in December 2007.