Invest in Denmark paves the way for LitePoint's choice of Denmark  

Invest in Denmark played a key role in attracting Silicon Valley-based LitePoint to set up its European R&D centre in Denmark
Invest in Denmark played a key role in attracting Silicon Valley-based LitePoint to set up its European R&D centre in Denmark, writes ErhvervsAvisen. Although LitePoint has Danes among its owners and managers, their native country was not top of the list when the company planned to expand their business activities in Europe. Sweden and Finland, with their well-known tele-industry, were more obvious choices for LitePoint, that produces measurement equipment for wireless devices such as mobile phones.
"We knew that we were going to place the European head office in the Nordic region because great expertise in the tele-industry has been built up there, and the region offers highly competent labour," Jan Bo Nielsen, director of LitePoint Europe told ErhvervsAvisen. "So we planned to establish an office in the home country of Nokia or Ericsson. But nevertheless the choice fell on Denmark, not least because of the dialogue with Invest in Denmark."
LitePoint is headquartered in Sunnyvale, Silicon Valley, where it employs about 100 people. This was where the first contacts with the local representative of Invest in Denmark were made.
"Because of their consultancy, we quickly learned that Denmark was competitive in a number of areas, including the very liberal employers' and salaried employees' act that makes the labour force more flexible than in the rest of the Nordic region. Company taxation is lower than in the US, and Denmark has a higher concentration of companies with wireless competencies as well as a large pool of highly qualified engineers," said Nielsen.
LitePoint has placed its European head office in Allerød near Copenhagen, and the company plans to double its existing staff of engineers in 2008. The Danish development centre has just launched a GPS test for mobile phones, and new projects involve tests of FM, GSM, LTE and 3G technologies.
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