Online publication portal Issuu receives venture capital  

2008.05.05
Issuu has gained a new investment from existing investor Sunstone Capital, and a foreign investor might also come on board
Online publication portal Issuu, that allows anyone to convert their PDF publications free of charge into an attractive magazine format, has gained a new investment from existing investor Sunstone Capital, a Nordic venture capital firm based in Copenhagen. Sunstone Capital invested DKK 8.5m (USD 1.8m) in Issuu in December 2006, and is now putting a similar sum into the fledgling firm. Michael Hansen, managing director and co-founder of Issuu told financial daily newspaper Børsen that an agreement with a foreign investor could possibly also be on the cards.
 
The Issuu business idea has been developed according to the US model of offering a free service and gaining as many users as possible by establishing a social forum. The aim is to sell the portal for several million US dollars.
 
"It is a counterpart to YouTube – just with online publications instead of video," says Michael Hansen. "It is an alternative to the typical way of publishing things on the net where you put out text and images on a conventional website, or download a PDF. With Issuu, users instead get a magazine experience on the screen in high quality."
 
Issuu was founded by five Danish entrepreneurs in October 2006 and is based in Copenhagen. The first version of the portal was launched in December 2007 and the number of visitors has grown rapidly since then. According to web information company Alexa.com, the portal has as many page views as national daily newspaper Berlingske Tidende. Users are primarily from the US, but Issuu also sees a great interest from Europe and has an ambition to be among the world's 1,000 most visited sites during 2008.
 
Link > Issuu 
 

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