Online publication portal Issuu, which allows anyone to convert their PDF publications free of charge into an attractive magazine format, has gained a further DKK 25m (USD 4.3m) cash infusion from existing investor Sunstone Capital, a Nordic venture capital firm based in Copenhagen. The news is reported by ComON.
As reported on this website in May this year, Sunstone Capital has previously put DKK 8.5m (USD 1.5m) into Issuu. The new cash input will be used to raise awareness of Issuu on more markets.
The renowned techniblog TechCrunch was generous in its assessment of Issuu when it first came across the portal, describing it as "one of the first services of its kind that doesn't suck". Praise indeed.
At the same time as gaining fresh funding, Issuu has updated its existing product and has also launched a revenue-generating premium version called Issuu Pro, which allows professional firms to put their publications on the internet and customize the viewing experience for readers.
On its website, TechCrunch maintains its positive regard of Issuu, noting that it now has an extra fistful dollars to fight it out with other competitors like Scribd and Docstoc for the title of "YouTube for documents", and opining that "the released updates already make it a serious contender".