Denmark's three largest telecompanies plan to invest billions in 3G mobile broadband, writes financial daily newspaper Børsen. TDC yesterday launched turbo 3G mobile broadband on the islands of Zealand [where Copenhagen is located - Ed] and Funen, as well as in southern Jutland. From March, coverage will extend to the rest of the country.
"We will invest DKK 2bn (USD 400m) until 2010 to advance TDC so we cover 99 per cent of Denmark with mobile broadband," said director of TDC's mobile division Mads Middelboe to Børsen. "TDC aims to continue to have one of the best mobile net in Denmark, and that requires investments".
Telia, a subsidiary of Sweden's Teliasonera, also plans to invest substantial sums in mobile broadband in Denmark. "We are talking about a large multimillion sum," Telia MD Jesper Brøckner commented.
Telecompany Sonofon, which is owned by Norway's Telenor, invested DKK 1bn (USD 200m) in the Danish 3G market last year, and the company's head of press Peter Glüsing comments: "We will invest DKK 1bn again in 2008, and the majority of the money will be spent on turbo 3G sites."
Yesterday, TDC also announced its prices for the new 3G mobile broadband service. A subscription with up to 10 gigabyte data traffic will cost DKK 329 (USD 65.8) per month, which reportedly is at the high-end of the market scale.
"As a market leader it would be silly to go out and challenge the market with lower prices than the others. TDC can respond with that strategy if they start losing customers," said teleanalyst at Danske Bank Poul Ernst Jessen to Børsen.