The rapidly growing on-demand customer relationship management (CRM) company Salesforce, which is headquartered in California, USA, is opening an office in Copenhagen in May, writes Computerworld. The office will be staffed with sales people and technical specialists.
"We have been active in Denmark for years, but we think the time has come to strengthen our local presence to get closer to the market, our customers and their needs," says Johan Zetterström, who heads Salesforce in the Nordic region and the Baltic States.
Salesforce was founded in 1999 by former Oracle chief executive Marc Benioff, and was listed on the New York Stock Exchange in 2004. The company has more than 1.1 million users in 41,000 companies worldwide. In Denmark customers include Dako Danmark, Mach and Enalyzer. Salesforce offers net-based CRM software where the user interface runs in a web-browser on Salesforce.com's servers, a business model that is also known as SaaS (Software-as-a-Service).
"We see great potential in Denmark where people and companies are very open to new technologies. We are already today experiencing a great demand for SaaS applications, "says Zetterström.
IT analysis firm Gartner forecasts that the SaaS market worldwide will grow by more than 22% annually until 2011. The main players on the SaaS market include Salesforce, NetSuite, Intuit, Epicor, CRM.com and the Sage Group. Major software companies such as Microsoft, Oracle and SAP are also offering increasing numbers of their programmes as internet-based software.