Denmark is attracting electric cars like an electromagnet, it seems. In March, Shai Agassi's Project Better Place announced that its electric car scheme is set to roll out nationwide in Denmark in collaboration with leading energy concern DONG Energy. In April, Swedish energy giant Vattenfall, together with auto makers Saab and Volvo announced their own plans to pitch into Denmark (or at least Copenhagen) with their plug-in hybrid vehicles. And in May, French micro car manufacturer Aixam announced that its Mega City electric car would be appearing in Danish car showrooms within months, stealing a march on all the above.
Now in June, Tesla Motors from the US has made a grand entrance in Denmark with its sleek lined, high performance Tesla Roadster all-electric vehicle, as part of an ongoing European road show aimed at setting up dealerships in selected EU countries in readiness for a 2009 launch.
The Tesla Roadster is certainly no slouch, zipping from 0 to 100 km/h in 4 seconds flat. It has a top speed of 200 km/h, a range of 365 km and redlines at 13,000 rpm (data from Tesla Motors' website).
According to a news release on edmunds.com, Tesla Motors' European launch is designed to take advantage of the weak dollar as well as other country-specific advantages. Tesla Motors' CEO Ze'ev Dori told edmunds.com that there are many compelling reasons to be in Europe, pointing to the shorter average distances that European motorists drive, and noting the 'generous tax incentives for low-emission cars in places like Denmark'.
On Tesla Motors' website, president of sales and marketing Darryl Siry comments in a press release: "Since we launched the Tesla Roadster in the US, there has been extraordinary interest from European customers and the media. Now that we are in production, we are excited to offer this groundbreaking car to Europeans."