The world's biggest online marketplace, USA's eBay, has acquired Denmark's Den Blå Avis [The Blue Newspaper], which is a free advertising buying and selling market place, and its online businesses dba.dk and bilbasen.dk for DKK 2.1bn (USD 390m), writes national daily newspaper Jyllands-Posten. Den Blå Avis, dba.dk and bilbasen.dk are collectively Denmark's largest classified ad forum, with 120 million page views per month on dba.dk and 66 million on bilbasen.dk.
Both the printed newspaper and the two websites will continue to be driven from Denmark, with the offices in Århus, Copenhagen, Herlev and Thisted being maintained.
Jacob Fonnesbech Aqraou, managing director of eBay's global classified ad business says in a press release: "We are taking over a successful, well-driven company with about 300 excellent staff. The business is constantly growing in Denmark. With that success as a basis, we are ready to realise new challenges throughout Scandinavia."
The owner of Den Blå Avis group Karsten Ree comments: "It is enjoyable to sell when you are not forced to sell. That freedom has provided the opportunity to find a buyer which both can and will live up to the basic values the management and staff have built."
In spring this year, eBay opened an office in Copenhagen to take a look at the Danish market. eBay said at the time that it could see that 40,000 Danes used the international eBay site, making it natural to look at the opportunities to establish a local business in Denmark.
eBay plans to make some changes on the online sites which will make it easier to sell and find items. The company will also introduce a new payment structure with a view to increasing the numbers of items for sale.