Jens Moberg, the Dane who gave up his senior executive career at Microsoft to head Better Place Denmark, has been awarded the Lloyd's Prize, given each year to a person, company or organisation judged to have made a special or noteworthy action, by the Danish Chartered Accountants Association. Financial daily newspaper Børsen reports the news.
The brainchild of entrepreneur Shai Agassi, Better Place is an electric car scheme backed by Renault-Nissan which aims to create nationwide infrastructures for charging and switching rechargeable batteries powered by renewable energy resources, that will enable e-transport to become a viable mass transport alternative and ultimately a replacement of gasoline and diesel.
Chartered Accountants Association chairman Per Krogh commented to Børsen: "This year the association has chosen to focus on business leaders who have sincerely and wholeheartedly engaged themselves in and understood the major global problem we face, namely the serious pollution of the environment by CO2 emissions especially."
Jens Moberg was a corporate vice president at Microsoft and among the 100 most influential people in the iconic software concern, when he decided to change career path and head up Better Place Denmark, with the additional responsibility of rolling out the concept to Europe as a whole. Today he leads a team of just 10 people, but the tasks ahead of him are no less challenging than those he faced as a Microsoft executive.
Denmark is the second country to decide to implement the Better Place scheme (Israel was the first). Leading Danish integrated energy concern DONG Energy is partnering Better Place, and is currently working on the establishment of a nationwide network of charge spots and switch stations leading up to the introduction of Renault/Nissan electric cars in 2011.