Danish game developer GuppyWorks, which creates computer games for girls in the 8-14 age group, is preparing to launch one of its games on the US market, where it will compete with established players such as NeoPets, Stardoll and Club Penguin, writes financial daily newspaper Børsen.
Competition on the US market does not however worry the director of GuppyWorks Per Rosendal: "We have learned a lot from those firms. They have provided the first generation of these types of games, while we are delivering the next generation which has stronger graphics and more comprehensive technology."
GuppyWorks plans to launch a game in the US which is free to use, but has an associated micropayment system for users to purchase virtual elements such as clothes and outfits for their characters.
The game developer is one of 40 companies in Denmark which are included in the government's Gazelle Growth programme, an initiative aimed at helping companies with marketing and making the necessary contacts in the US.
"The people in the Gazelle programme have been adept at finding and identifying industry experts who are present in the American market and who know what this business area is about," says Per Rosendal.
GuppyWorks is based in Copenhagen and has worked on more than 70 published games, some of which are available in 15 languages and published in more than 30 countries.