Internet shopping continues to grow in Denmark  

2009.08.17
New data shows that while Danish consumers may be cautious about spending in high street shops, internet shopping continues to rise
Latest figures from the Danish Distance Selling and E-business Association show that while Danish consumers may be cautious about spending in high street shops in these recessionary times, internet shopping continues to rise, reports financial daily newspaper Børsen.
 
Association director Morten Kamper told Børsen: "The number of transactions continues to increase. But we have not seen the same growth that we experienced earlier where year-on-year growth was between 20 to 30 per cent."
 
The new data shows that 11 million net payments were registered by payment service PBS in Q2 2009, up 11.5% on the corresponding quarter last year while growth in comparison with Q1 2009 was a more modest 5%. Morten Kamper opines that the growing transaction trend is a sign that high street shops need to have a presence on the internet, as well as a fully formulated e-shopping policy.
 
The detailed statistics show that every age group from 15 years upwards is represented among Danish e-shoppers, with virtually everyone in the 20 - 30 age group having shopped on the internet at some point.  

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