Three regions on both sides of the Øresund are to invest approx. DKK 15m (USD 2.74m) in a programme to strengthen Danish-Swedish biotechnology cluster in the area known as Medicon Valley, reports financial daily newspaper Børsen.
The three regions, Copenhagen, Zealand and Sane (southern Sweden), see good potential value in giving a financial boost to a programme of finding 'ambassadors' around the world who can spot new collaboration opportunities for companies and universities.
Stig Jørgensen, the CEO of Medicon Valley Alliance which is organising the ambassador project, told Børsen: "We are competitive neither on tax nor on sunshine, but we Scandinavians are good at collaborating, and we will use this to forge close relations with the world's leading life science environments."
Besides the DKK 15m being invested by the three regions, it is hoped that additional contributions from other collaboration partners will bring the total budget for the programme up to DKK 27m (USD 5m). Initially the plan is to station ambassadors in the biotechnology clusters in Canada and the Republic of Korea.
By 2012 the aim is to have a total of 12 ambassadors around the world, in places including San Francisco, Basel and Bangalore.