Danish medico industry optimistic over sales and jobs in 2010  

A recent online survey of the Danish medico industry reveals a healthy amount of optimism regarding revenues, exports and employment in 2010
An online survey of senior management in the Danish medico industry carried out between week 3 and week 5 this year reveals a healthy amount of optimism regarding revenues, exports and employment in 2010, writes the medico industry association in a news release. Over 90% of the Danish medico industry's production is sold abroad.
72% of the companies responding to the survey expect revenues to rise in 2010, and there are similar expectations regarding revenue growth on important export markets in the EU and US. 48% of respondents expect to take on more staff this year, while only 15% expected to reduce their workforces. 52% of respondents expect to increase the number of new product launches in 2010, while 36% expect no increase and 3% expect the number of new products in 2010 to decline.
"The medico industry looks like it will get through the economic crisis reasonably well. Companies are exporting, creating new jobs, and continue to develop innovative new products," comments the medico industry association's director Jens K. Gøtrik in the news release.
But he warns that both on the Danish domestic market and on important export markets, public sector budgets are under pressure, and are likely to remain so for some time. Gøtrik emphasises that the public health services need to maintain focus on the part that medico technology that can play in improving productivity and efficiency, and not see it only as a budget expense.
There are over 200 dedicated medico companies in Denmark, employing around 40,000 people of whom half are in Denmark and half are employed abroad. Figures from Statistics Denmark show that Danish exports of medico technology virtually doubled from DKK 8bn (USD 1.5bn) in 1998 to almost DKK 16bn (USD 3bn) in 2008.

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