China is targeting  

Denmark’s audio industry

2011.09.23

China is planning to invest DKK 600 million in improving their audio industry and invites Danish companies and engineers to enter a partnership.

China has started to listen to what people say about sound technology in Denmark: That Denmark is a global leader, producing some of the best and most innovative loudspeakers, hearing aids and sound equipment in the world.

The city of Guangzhou in Southern China plans to invest DKK 600 million in building a national center for acoustics and has sent a special invitation to Danish companies and engineers to enter a partnership, writes the Danish daily Jyllands-Posten.  

“This is an important recognition of the position of Danish acoustics in the global market. There is no doubt that our sales potential in China will increase substantially in future years if Danish firms manage to exploit these opportunities,” said Rasmus Doung-Grunnet, a consultant for Denmark’s Innovation Center in Shanghai.

Chinese delegation visited Denmark in June

A Chinese delegation from the audio industry and from China's Ministry of Industry and Information Technology came to Denmark in June to visit Danish audio companies, audio design labs and technical universities. Invest in Denmark assisted in organizing the trip, which was a follow-up to a similar trip last year.   

“In China, there is a large market and many companies in the audio sector. It is relatively big, but not strong, because we are weak on design and technology," said Leon Chen, Secretary General of the China Audio Industry Association (CAIA) to China’s national news agency Xinhua.

"That is why we are visiting Denmark and communicating with companies, to help the companies in China work with Danish companies to improve our technology and design," he told Xinhua.

Denmark has maintained a world leading position in sound technology for more than half a century.

Well-known Danish brands such as Bang & Olufsen, Brüel & Kjær, Oticon, Widex and AM3D, among others, are based on worldwide recognized Danish sound technology research. Their products are aimed at improving sound quality, reducing noise and many other aspects of sound technology.

A leading

ICT nation

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