Invest in Denmark Embarks on Design Tour  

in India

2012.10.08

Invest in Denmark sets off on a design tour around India to show what creative Denmark can offer Indian investors.

Innovative Danish Design

Indian companies wanting to upscale on design and innovation should consider investing in Denmark, as its world-leading designers, design schools and design companies have a wealth of experience to offer.  

That will be the key message on the Industrial Design Asia Tour arranged by Invest in Denmark, Ministry of Foreign Affairs of Denmark in cooperation with the Confederation of Indian Industry which will take place 15 to 19 October in Mumbai, Bangalore and Pune.  

Danish innovation and design increase sales 

The aim of the tour is to put more focus on strong Danish competencies within industrial design and innovation. As companies are facing increasing pressure to reduce their costs of productions, they have to think of new ways to create more innovative and creative products offering more value to their customers. And this is where Indian companies can learn from Denmark, says Shanker Subramaniam, Senior Investment Manager of Invest in Denmark, who is leading the tour.  

- “Global companies can be inspired by the power of Danish design and use it in their business strategy to become more successful. Denmark is globally renowned for its long and proud design tradition, and it is a powerful hub for business, organisations and academic institutions in the creative fields,” he adds.

Top industrial designers share their knowhow

Eskild Hansen, who is part of a new generation of internationally recognised Danish designers, will be a key note speaker on the tour along with Vinay Venkatraman from Copenhagen Institute of Interaction Design (CIID). Eskild Hansen is Global Director of Design at Coloplast, a leading Danish medico company developing products and services that make life simpler for people with very private and personal medical conditions and is former Head of Cisco's European Design Center.

Vinay Venkatraman is trained as a product and interaction designer in India and Italy and helped shape product strategies for companies like Nokia, Philips and Novo Nordisk. In the past his work has spanned from design of consumer products to software and film visual effects.

About Danish design

Modern Danish Design emerged in the 1950s as a design movement stressing the idea that beautiful and functional everyday objects should be affordable to the masses. Today, Danish design is recognized and acclaimed around the globe. Architects, designers and business flock to Denmark each year to study the Danish approach to design and Copenhagen is now viewed as one of the leading design capitals in the world.

About the event

Dates & Venues

•Monday 15 October - Mumbai

•Tuesday 16 October – Bangalore

•Friday 19 October – Pune

Agenda for all three venues 11:30 – 14:30

11:30 – 12:00 Registration

12:00 – 12:10 Welcome and introduction Henrik Brandt Jensen Regional director Invest in Denmark, Shanghai

12:10 – 12:40: Powered by Design – the New Nature of Innovation, Key note speaker Eskild Hansen, Coloplast global director of design

12:40 – 13:10: Innovation for an Experience Economy – the Interplay Between Technology and Design Excellence, Key note speaker Vinay Venkatraman, CIID co-founder and partner

13:10 – 13:30 Q&A

13:30 – 14:30 Lunch and networking

For further information and registering, please contact Shanker Subramaniam, Senior Investment Manager at Invest in Denmark at shasub@um.dk or +91 99000 80294

Next step

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Contact

Søren Birkelund Pedersen

Søren Birkelund Pedersen

+45 5143 9675

sorped@um.dk

Contact

Shanker Subramaniam

Shanker Subramaniam

+91 99000 80294

shasub@um.dk

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