E.ON enters Danish EV market  

with Purchase of Better Place

2013.09.10

The power company E.ON. takes a significant next step in a strategic focus on green transportation in Denmark by entering the Danish EV market.

When the EV company Better Place went bankrupt in May this year, 770 charging stations around Denmark were suddenly closed. Thanks to E.ON’s investment, the former Better Place clients should be able to charge their cars as they used to by the end of the month.

Good business case thanks to ambitious Danish energy strategy

E.ON buys the charging stations as part of a strategic focus on green transportation in Denmark. Until now, E.ON has been focusing on gas for heavy transportation. By investing in the already established charging infrastructure, the company takes a significant step towards realizing their ambitions for the EV market, which they consider to have an interesting potential in Denmark.

-”The Danish Government has with their climate strategy reconfirmed a longsighted, ambitious target for the transportation sector. There are not that many EV’s on the Danish roads yet, but the ambitions is right and through a close cooperation with decision makers and companies I have no doubt that we are going to see a great development within the EV area in the years to come,” says Tore Harritshøj, CEO of E.ON Denmark. ”We invest in green transportation technologies where they are most efficient – electricity for private cars and gas for urban busses and garbage trucks.”

Denmark has set the ambitious goal of being entirely free of fossil fuels by 2050, which gives ideal conditions for the development and distribution of new green solutions in the transportation sector. Green transportation reduces carbon emissions and the problem of air pollution in the big cities at the same time.

New tender to further improve charging infrastructure

Minister for Transport Pia Olsen Dyhr and Minister for Climate, Energy and Buildings Martin Lidegaard have just last week endorsed the preparation of a tender for electric car charging stations beside motorways throughout Denmark. The tender is to ensure that the number of charging stations at motorway service areas along Danish roads keeps pace with demand. This will result in a significant expansion in the number of charging locations and a great supplement to the infrastructure installed by Better Place mainly in urban areas.

Minister for Climate, Energy and Buildings Martin Lidegaard says:

- “Optimising the scope for electric cars in Denmark is top priority for the Government. Our long-term goal is to be independent of fossil fuels by 2050 so we must start preparing the service areas for alternative fuels.”

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